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    EventsHartwall & Pepsico

    Hartwall & Pepsico — Launches & Promotions

    Hartwall & Pepsico – Events case: Hartwall & Pepsico — Launches & Promotions | Kohtaamistoimisto Fridays

    Caset

    Pepsico Relaunch Event – Hartwall & Pepsico Events case | Fridays

    Pepsico Relaunch Event

    Pepsi's brand refresh deserved a striking launch. Fridays executed the Pepsico Relaunch Event, bringing the new look and messaging to life for invited guests and media.

    Brand refreshMedia & VIP guests
    Pepsico Gatorade x Helsinki City Run – Hartwall & Pepsico Events case | Fridays

    Pepsico Gatorade x Helsinki City Run

    Gatorade was Helsinki City Run's official sports drink partner, and Fridays managed the distribution stations along the route.

    Thousands of runnersAlong the route
    Pepsico Pure Rush – Hartwall & Pepsico Events case | Fridays

    Pepsico Pure Rush

    The Pure Rush promotion brought the energy drink to consumers for testing in dynamic event environments.

    Dynamic promotionProduct testing
    Sol — Heinotukku Trade Fair Promotion – Hartwall & Pepsico Events case | Fridays

    Sol — Heinotukku Trade Fair Promotion

    Sol beer promotion at the Heinotukku trade fair reached hospitality professionals.

    B2B encountersHospitality industry
    Mountain Dew Climbing Wall at Kamppi – Hartwall & Pepsico Events case | Fridays

    Mountain Dew Climbing Wall at Kamppi

    One of our most memorable promotions: a Mountain Dew-branded climbing wall at Kamppi Shopping Centre.

    Hundreds of encountersExtreme activation
    ED Skizzo Launch – Hartwall & Pepsico Events case | Fridays

    ED Skizzo Launch

    The ED Skizzo energy drink launch event brought the new product to market with flair and energy.

    Product launchEnergetic execution

    Tulokset

    6 campaigns
    Thousands of encounters
    Multi-channel visibility
    Aloitetaan

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