✦ Blogi

    Ajatuksia &
    oivalluksia.

    Asiantuntija-artikkeleita promootioista, messuista, tapahtumista ja live-markkinoinnista.

    How to Build a Brand at the World Cup — Case Segafredo × Coca-Cola Fanzone – Fridays blogi: Tapahtumat
    Tapahtumat6 min read

    How to Build a Brand at the World Cup — Case Segafredo × Coca-Cola Fanzone

    The official Coca-Cola Fanzone of FIFA World Cup 2026 needed a lounge where Segafredo's 'Take your Shot' isn't a slogan but something the visitor actually does. Here's how Fridays built it.

    Lue lisää →
    The Power of Promotions in Sales — Why Face-to-Face Still Works – Fridays blogi: Promootiot
    Promootiot5 min read

    The Power of Promotions in Sales — Why Face-to-Face Still Works

    Digital marketing is important, but face-to-face sales promotion remains one of the most effective ways to build brand awareness and drive sales.

    Lue lisää →
    Trade Show Booth Design — How to Stand Out at Finland's Biggest Fairs – Fridays blogi: Messut
    Messut6 min read

    Trade Show Booth Design — How to Stand Out at Finland's Biggest Fairs

    Your trade show booth is your company's live business card. In this article, we walk through how to design and build a booth that attracts visitors.

    Lue lisää →
    Organising a Corporate Event — 7 Steps to a Successful B2B Event – Fridays blogi: Tapahtumat
    Tapahtumat7 min read

    Organising a Corporate Event — 7 Steps to a Successful B2B Event

    Corporate events are an effective way to build relationships and generate business. Follow these tips for success.

    Lue lisää →
    Staffing Services in the Events Industry — How to Find the Right People – Fridays blogi: Henkilöstö
    Henkilöstö5 min read

    Staffing Services in the Events Industry — How to Find the Right People

    The success of events and promotions depends on people. Here's how to choose the right staffing partner.

    Lue lisää →
    Live Marketing Trends 2025 — These 5 Trends Are Shaping the Industry – Fridays blogi: Trendit
    Trendit6 min read

    Live Marketing Trends 2025 — These 5 Trends Are Shaping the Industry

    2025 brings new opportunities for live marketing. We walk through the five most important trends.

    Lue lisää →
    A Successful Product Launch with a Live Event — How to Get It Right – Fridays blogi: Tapahtumat
    Tapahtumat5 min read

    A Successful Product Launch with a Live Event — How to Get It Right

    A product launch is the brand's most important moment. A live event makes it unforgettable — as long as the plan is right.

    Lue lisää →