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EventsMeira / Segafredo
Segafredo Lounge — Coca-Cola Fanzone, FIFA World Cup 2026
Caset
Pallet Lounge & Segafredo Pillows
Sofas built from black-painted pallets and branded 'Take your Shot' pillows created a relaxed lounge inside the Fanzone.
Branded textilesRelaxed lounge
Branded Deck Chairs Facing the LED
Wooden Segafredo deck chairs with the line 'Drink a coffee that can make it happen' formed a viewing row in front of the LED wall.
Viewing rowRepeating brand message
Beach Flags & Musiikkitalo Setting
Segafredo flags and a branded totem marked the lounge from a distance, with Musiikkitalo's architecture as the visual backdrop.
Long-distance visibilityUrban setting
XL Beanbags on the Lawn
Oversized black beanbags gave a more relaxed viewing spot on the grass — a hit with the younger crowd.
Alternative seatingYounger audience
Coca-Cola Fanzone & Live Matches
The Segafredo lounge sat inside the official Coca-Cola Fanzone, whose large LED wall streamed World Cup matches and side content live.
Official FanzoneLive World Cup matches
Tulokset
FIFA World Cup 2026 Fanzone
End-to-end brand build
Tens of thousands of encounters
Mediaosumat
Fan Zone Finland: Partnership with SegafredoFan Zone Finland: 39-day Fan Zone at MusiikkitaloFan Zone Finland: Programme publishedIltalehti: World Cup fan viewing area in HelsinkiAvec Media: Large World Cup viewing area in HelsinkiRumba: Helsinki city-centre mega terracePosi TV: Massive World Cup terrace, 400,000 visitorsCity of Helsinki events: Coca-Cola Fan Zone
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