Caset
Becel HAT Internal Launch
Fridays executed the internal launch event for Becel's HAT (Healthy Active Together) product, onboarding Unilever staff on the new product and campaign concept.
Internal launchStaff onboarding
Becel Heart Age Promotion Tour
"What is your heart's age?" Fridays executed the Becel Heart Age promotion tour, where consumers could test their heart health and explore Becel products.
Thousands of contactsNationwide tour
Becel Pro Active Tasting Tour
The Becel Pro Active tasting tour in retail stores brought the cholesterol-lowering spread directly to consumers.
In-store tastingsSales growth
Knorr Tasting Tour
The Knorr tasting tour in retail stores offered consumers a chance to try new flavours and explore the Knorr range.
Multiple storesWarm brand experience
Tulokset
4 campaigns
Thousands of tastings
Sales growth in campaign areas
Aloitetaan
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