Trade Show Strategy & ROI Consulting
Strategy that turns trade-show investment into measurable results. Goals, KPIs, process and continuous optimisation from fair to fair.
Strategy that turns trade-show investment into measurable results. Goals, KPIs, process and continuous optimisation from fair to fair.
Trade-show booths from €8,000
Indicative. Quote on request.
Companies invest hundreds of millions in trade shows in Finland each year, but few have a clear strategy and ROI model. We consult on trade-show strategy — which fairs to attend, what to aim for, how to measure and how to improve year over year. Suited for companies with 3+ fairs per year.
Included in the service
- 1Trade-show calendar audit — where to go, what to drop
- 2Goal setting and KPIs per fair
- 3ROI model — investment vs. leads, deals and brand metrics
- 4Booth and staff sizing aligned to goals
- 5Post-fair analysis and learning loop for the next event
- 6Annual trade-show report for leadership
Built for these clients
B2B companies with 3+ fairs per year that want to professionalise their fair operations — managed, measured, optimised.
What makes us different
20 years of fair experience + data-driven perspective
We've seen what works and what doesn't across dozens of categories
Independent view — we don't always sell a booth, we sell the best solution
Strategy and execution under one roof
Related cases
Useat asiakkaat
Fridays has designed and built trade show booths for multiple clients — Mastervent at Finnbuild, Woodek, and Elisa.
Telia / Sonera
A long-term partnership with Telia (formerly Sonera) covering nationwide launches, tours, trade show booths, and promotions — from iPhone 4 to 4G network, Silent Disco to the Paralympics.
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