Supercell SuperFest 2024 — World Finals in Helsinki

Supercell SuperFest 2024 was the Finnish mobile-gaming company Supercell's mega-event that combined the world championship finals of Clash of Clans, Clash Royale, and Brawl Stars under one roof at Helsinki Expo Centre. The three-day esports event delivered a stadium-scale experience to the live audience, and the livestream was followed by millions of gamers worldwide. Fridays served as event assistant and coordinator.

The operational scale of SuperFest is exceptional. Three major game categories, each with its own finalist teams, its own stage, its own audience section, its own live choreography and its own crowd dynamic — all three had to be produced in parallel across the same event weekend. Fridays' role was to support the international production team with local operational staff who knew the Messukeskus venue, its practices, and its logistics — and could communicate fluently in both Finnish and English.

The practical work broke down into several areas. Audience flow guided tens of thousands of visitors from entrances to stands, product stations, and activation areas without queues. Event-assistant work supported the movement of artists, players, and production crew across the venue: reception, in-venue transport, backstage arrangements. Activation-area coordination made sure the pop-up experiences built around the games — cosplay areas, meet-and-greet points, brand activations — kept running smoothly across the whole event. International media reception was its own workstream: livestream production, foreign journalists, and content creators needed a dedicated coordinator.

Fridays recruited staff who could operate in a fast-moving environment. An international esports event doesn't forgive mistakes because the livestream is running the whole time and an international audience is watching every minute.

Smooth coordination across three days, tens of thousands of on-site visitors, and a livestream reaching millions were tangible proof that Supercell's vision landed operationally. It's the kind of scale only a few Finnish productions can deliver.

Fridays' delivery model on activations of this scale rests on four cornerstones. Recruitment and employment run entirely through us, so no shift ever leaves the client carrying employer risk. Briefing and training are done before every shift so brand look, key messages, and behavioural rules land with each individual worker. On-site coordination runs through a named shift lead who stays in contact with the client's producer across the day and reacts to changing situations before they turn into problems. Daily reporting turns encounters, feedback, and observations into a document that can be walked straight into the next planning meeting. This chain is built over years and is the reason clients come back to the same activations year after year — we sell an operating model, not individual workers.