Suurpelto Electric Car Test Drives — Consumer Experience Event

Suurpelto Electric Car Test Drives was a test-drive event that brought together consumers interested in electric cars, car manufacturers, energy and charging companies, and industry media. The idea was concrete: rather than having consumers visit each manufacturer's dealership individually, bring electric cars from multiple brands into the same location where they can be compared and driven in a single day. Fridays handled activations and audience engagement on site.

Buying an electric car is an unusually emotional decision: it's a significant investment, it changes daily driving, and it demands an understanding of charging infrastructure, battery range, running costs, and government incentives. Fridays selected event staff who could discuss these topics neutrally and honestly — not sales patter for a single brand, but reliable guidance across all the models on display.

The operational work broke down into several parts. Reception and info guided visitors to the right manufacturer or event programme first. Test-drive queue management was its own challenge: demand was high, time was limited, and every test-drive booking had to be kept on schedule. Family activations made sure visitors who were waiting or not driving themselves had something meaningful to do — activities for children, coffee for adults, and a chance to talk to specialists. Media reception was a separate process: journalists were given tailored slots and interviews with manufacturer representatives.

Fridays delivered staffing from recruitment through daily operations. A shift lead was always on site and ran the practical operation with the client's producer. Reporting covered touchpoints, test drives, media participation, and recurring questions during the day.

The event produced significant test-drive and demo activity, a broad family audience on site, and strong local visibility. For electric cars the physical experience is decisive — nobody buys one without seeing it in person first — and Fridays built the framing around that experience.

Fridays' delivery model on activations of this scale rests on four cornerstones. Recruitment and employment run entirely through us, so no shift ever leaves the client carrying employer risk. Briefing and training are done before every shift so brand look, key messages, and behavioural rules land with each individual worker. On-site coordination runs through a named shift lead who stays in contact with the client's producer across the day and reacts to changing situations before they turn into problems. Daily reporting turns encounters, feedback, and observations into a document that can be walked straight into the next planning meeting. This chain is built over years and is the reason clients come back to the same activations year after year — we sell an operating model, not individual workers.