Live Product Launch Events
A product launch lives in the moment of reveal. We design and deliver live launches that generate media, social and sales.
A product launch lives in the moment of reveal. We design and deliver live launches that generate media, social and sales.
Events from €5,000
Indicative. Quote on request.
A live launch can be the most important PR moment for a product — when done right. We deliver media-invited events, influencer activations and large-audience reveal events so the core message lands, the moment is captured and reach is maximised. Suited for B2C and B2B launches.
Included in the service
- 1Launch concept and core-message sharpening
- 2Venue selection and branding
- 3Media invitations (6 weeks ahead) and influencer collaboration
- 4Reveal moment — scripted second by second
- 5Technical production: stage, AV, lighting, video
- 6Media monitoring and post-report (AVE, social)
Built for these clients
Brands launching products that want maximum media and social reach — B2C, tech, automotive, lifestyle, B2B.
What makes us different
Over 50 live launches — local and international
Network to media, influencers and creators
Technical production in-house — no middleman delays
Measurability: media hits, AVE, social mentions, sales uplift
Related cases
Supercell
Fridays served as event assistant and coordinator at Supercell's SuperFest 2024 at Helsinki Expo Centre. The three-day esports mega-event brought Clash of Clans, Clash Royale, and Brawl Stars world championship finals under one roof.
Citroën / Red Bull
Helsinki's Swimming Stadium was transformed into a wakeboard arena as Citroën and Red Bull brought Wake The Stadium to Finland. Fridays handled event staffing and brand activations (2014–2017).
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