Retail Activation
In-store activation and shopper marketing — POS visibility, demos and in-store events. Make the brand visible at the moment of decision.
In-store activation and shopper marketing — POS visibility, demos and in-store events. Make the brand visible at the moment of decision.
Campaigns from €2,500
Indicative. Quote on request.
70% of purchase decisions are made in the store. Retail activation is everything that makes a brand visible and memorable on the shop floor — POS materials, shelf activation, in-store events and shopper research. We combine creative idea and field execution under one roof.
Included in the service
- 1POS materials and in-store branding (shelf talkers, floor decals, displays)
- 2Product demonstrations and interactive activation
- 3In-store events (launches, theme days, ambassadors)
- 4Shopper research and category checks
- 5Cooperation with retail chains — K Group, S Group, Stockmann
- 6Results measurement via scanner data
Built for these clients
FMCG, cosmetics, electronics and health brands with retail distribution that want to grow in-store sales.
What makes us different
Category thinking combined with field execution
Established agreements with major retail chains
Data-driven measurement — see the sales change
20 years of retail experience
Related cases
Unilever
Campaigns for Unilever covered internal launches, promotion tours, and tastings in retail stores — from Becel HAT to the Heart Age tour and Knorr tastings.
Meira
A long-term partnership with Meira covering festival partnerships, nationwide product tastings, and promotion tours — from Kulta Katriina to Saludo.
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