Sampling Campaigns
Large-scale product sampling campaigns — streets, stations, festivals, door drops and direct mail. Reach the right audience at the right moment.
Large-scale product sampling campaigns — streets, stations, festivals, door drops and direct mail. Reach the right audience at the right moment.
Campaigns from €2,500
Indicative. Quote on request.
Sampling is a classic and still one of the most effective marketing tools. Research shows 73% of consumers are more likely to buy a product they have tried a sample of. We design and run sampling campaigns strategically — right sample, right place, right moment, right audience.
Included in the service
- 1Streets, stations and busy urban spaces (Helsinki, Tampere, Turku, Oulu)
- 2Festival and event sampling
- 3Door-to-door and direct-to-mailbox distribution
- 4Targeted sampling — gyms, campuses, workplaces
- 5Audience analysis and distribution plan
- 6Logistics, storage and transportation
Built for these clients
FMCG, cosmetics, hygiene, health and beverage brands that want to reach the audience at home, work or leisure.
What makes us different
500+ promoter pool covers the whole country
Long-standing relationships with cities, stations and festivals
Strong data and audience expertise
We handle logistics end to end
Related cases
Unilever
Campaigns for Unilever covered internal launches, promotion tours, and tastings in retail stores — from Becel HAT to the Heart Age tour and Knorr tastings.
Useat asiakkaat
Fridays has executed shopping centre tours for multiple brands — from Barilla to Olvi ÅTTÅ Lonkero, Muchachomalo to Tunturi Spring Rides.
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